We started by asking “why?”
Why do notebooks need to be made out of trees? Why can’t our journals be waterproof? Why does the third largest industry in the world need to be responsible for creating so much waste?
What we do today matters. Intention and action shapes the future. Taking time and taking care is critical to creating the world we want to see. By applying first-principles process to future-forward purpose, we craft beautiful tools to be used every day.
Our materials are responsibly sourced, employees are treated and paid fairly, and leaders work for a greater cause than a profit margin. Through our commitment to inspiring people and helping the planet, we take note of what matters most. Because what matters today is what shapes tomorrow.